Digital Marketing

Why Every Business Needs Google My Business

If you have a business, there are certain ‘must-have basics’ when it comes to your online presence – and Google My Business is one of them!

What is it? 

This is a FREE tool that lets you create a business listing in Google to help your business get found online. You can list your opening hours, contact information, receive reviews, add photos – it serves up everything your potential customers need to know; quickly and easily. And they don’t even need to click through to your website.

Google loves convenience. If your customer can quickly find the number or address they were looking for – it’s a win all round.

Some of the many benefits of creating a Google My Business listing are:

  • Appear at the top of organic search results
  • Improve your local SEO
  • Increase credibility with customer reviews
  • Use the tools to offer more info to your customers
  • Access extra customer data for targeted marketing

 How to maximize your Google My Business: 

GMB also offers a load of handy tools you can take advantage of to help attract and reach your potential customers. 

  1. Receive and answer direct questions from your customers in the FAQ section – which helps future potential customers who might have the same query.
  2. Collect reviews from past customers. Reviews are becoming a crucial factor in the decision-making process and conversion of customers, and this puts them right in front of your potential customers!
  3. Add posts and offers to attract attention. Google Posts are almost like “mini-ads” or “social media posts” that show up in your Google My Business listing – providing yet another way to promote to searchers.
  4. Show links to your other social profiles; Facebook, Instagram, etc.

 In summary, the foundation of Google’s entire Local Search directory is Google My Business – so it is absolutely essential to every business.

Can we help you to optimise your SEO, improve your online presence, and appear in more searches?

Of course we can! Let us help you set up or optimise your Google My Business listing so that its maximizes all these benefits for your business!