These days, everyone wants to sell online, but it starts with being seen online. How do you do that? A quick search will reveal many different fads and marketing gimmicks, but the fact remains that it is a synergistic effort of a combination of elements that is carried out consistently. What are these elements?
There are many ways you can increase website traffic. You can perform some basic ” or not so basic ” search engine optimisation, you can increase the number of links to your website, and you can issue press releases and get heavily involved in Social Media. The list is long and ways of getting traffic are highly varied.
Most businesses who buy a website for the first time, make the mistake of thinking it is a set-and-forget deal, when in fact, your web presence requires ongoing nurturing and tweaking, much like your business itself. Over a period of 12 years, your site is bound to need at least three complete facelifts, due to the rapid advancements in technology and search engine optimisation best practices. If you don’t choose the best possible web host and management package, you’re bound to end up spending a small fortune on your website over time, making it increasingly more difficult to make a solid return on investment.