As we head into the New Year, it’s important to take a look at some of the (many) changes made by Google over the last year and see how they might be affecting the SEO of your website in future.
Most of us have our radars on for those sneaky scammers but, for some reason, as soon as the voice on the phone says they are from Google – that radar turns off.
Direct, Organic or Paid… oh my!
Digital marketing is a complex beast – but it also has rules and algorithms in place and can be tamed by those who know the ways.
Remember the thrill of waiting for test results at school? Whether you were a complete geek and had the excited nerves of a sure-thing A, or a meh-student nervous to see just how much explaining you had to do – there is nothing quite like the anticipation of results. Read More